{"id":1252,"date":"2024-06-11T10:26:21","date_gmt":"2024-06-11T09:26:21","guid":{"rendered":"https:\/\/green-element.eu\/?page_id=1252"},"modified":"2024-07-15T13:44:17","modified_gmt":"2024-07-15T12:44:17","slug":"visibility-and-green-image-added-values-for-smes","status":"publish","type":"page","link":"https:\/\/green-element.eu\/index.php\/visibility-and-green-image-added-values-for-smes\/","title":{"rendered":"Visibility and Green Image: Added Values for SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1252\" class=\"elementor elementor-1252\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6780355 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6780355\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b4d2c6\" data-id=\"9b4d2c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03375db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03375db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a280a\" data-id=\"13a280a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d87c17e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d87c17e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-830fbac\" data-id=\"830fbac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-869c10f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"869c10f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98d376c\" data-id=\"98d376c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c596b62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c596b62\" data-element_type=\"section\" data-e-type=\"section\" 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d=\"M154.5,26.7c-0.1-0.1-4.6,0.3-7.2,0c-7.3-0.7-17-3.2-16.6-2.9c0.4,0.3,13.7,3.1,17,3.3\tC152.6,27.5,154.6,26.8,154.5,26.7z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M41.9,19.3c0,0,1.2-0.3,2.9-0.1c1.7,0.2,5.8,0.9,8.2,0.7c4.2-0.4,7.4-2.7,7-2.6\tc-0.4,0-4.3,2.2-8.6,1.9c-1.8-0.1-5.1-0.5-6.7-0.4S41.9,19.3,41.9,19.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M75.5,12.6c0.2,0.1,2-0.8,4.3-1.1c2.3-0.2,2.1-0.3,2.1-0.5c0-0.1-1.8-0.4-3.4,0\tC76.9,11.5,75.3,12.5,75.5,12.6z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ec3d9\" data-id=\"89ec3d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308db2f elementor-widget elementor-widget-spacer\" data-id=\"308db2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8570547 elementor-widget elementor-widget-text-editor\" data-id=\"8570547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visibility and Green Image: Added Values for SMEs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6faeb9b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6faeb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccaa3c elementor-widget elementor-widget-spacer\" data-id=\"0ccaa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdb8780 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdb8780\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-419e9a9\" data-id=\"419e9a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-acc9084 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acc9084\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c7e4b2a\" data-id=\"c7e4b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7e4c3 elementor-widget elementor-widget-spacer\" data-id=\"ec7e4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b44d433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b44d433\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfb7b32\" data-id=\"cfb7b32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4661b47 elementor-widget elementor-widget-spacer\" data-id=\"4661b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1627773 elementor-widget elementor-widget-text-editor\" data-id=\"1627773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Presently, small and medium-sized enterprises are in a very competitive business environment. They experience a diffusion of challenges and also have many opportunities. Among the most critical strategies for success in these two enterprises are visibility and a green image that can lead to significant added value. This offers the possibility not only for SMEs to attract and keep their customers, but they manage to keep them sustainable and credible over time. The article investigates visibility and green images&#8217; importance for SMEs as a contribution to business growth and sustainability.<\/span><\/p><p><span style=\"font-weight: 400;\">Improving Visibility Small businesses consider the importance of visibility in direct exposure to customers. Since the new age of visibility is the digital age, gaining much-needed visibility is through online mediums, social media, and search engine optimization (SEO). So, how can small business increase visibility?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d8d903\" data-id=\"4d8d903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d40e69 elementor-widget elementor-widget-spacer\" data-id=\"4d40e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9314879 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9314879\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/green-element.eu\/wp-content\/uploads\/elementor\/thumbs\/concept-renewable-energy-with-light-bulb-scaled-qphw0sayez3ao6kh7hg7u4wmvdko1shcezdphqiheo.jpg\" title=\"Concept of renewable energy with light bulb\" alt=\"Concept of renewable energy with light bulb\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-91faae9 elementor-widget elementor-widget-text-editor\" data-id=\"91faae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online Presence: A resilient online presence is vital. Ensuring that SMEs have mobile-optimized websites, carrying a user-friendly design to access content on products and services easily, this will include content creation, blog posting, and some interactive features like chatbots which may increase user experience.<\/span><\/p><p><span style=\"font-weight: 400;\">Social Media Engagement: This is another important reason. SMEs can make the most of Facebook, Instagram, Twitter, and LinkedIn to stay connected to its audience base, related to the latest updates, and have meaningful social conversations. Regular posting and taking up the customer queries on the go can help in building a community of followers.<\/span><\/p><p><span style=\"font-weight: 400;\">SMEs&#8217; SEO strategies are quite effective for ensuring that placements on the search engine result pages look appealing to their target market. This would mean the use of keywords relevant to their business, content that is informative and interesting, and further getting backlinks from other authoritative sites. This will result in higher rankings in search, leading to more organic traffic and better visibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Partnerships and Collaborations: Strategic partnerships with other businesses and influencers can greatly increase visibility. It means only one thing: it opens up the ways for reaching wider masses, while also giving the SME a chance to tap into and exploit the credibility and customer base that the partner may already have.<\/span><\/p><p><span style=\"font-weight: 400;\">Taking on a Green Image Green is not a mere fad; it is also an element of strategy for companies wishing to align with environmentally sensitive consumers. Going green should mean that the organization embraces sustainable practices; it can very well be the edifice of differentiation for SMEs. Here is how SMEs can cultivate a green image:<\/span><\/p><p><span style=\"font-weight: 400;\">Sustainable Practices: Sustainable business practices are another important action that can be taken. This is more about using less waste, recycling, and using either eco-friendly materials or those that have been manufactured with an energy-efficient optimum level. More than just reducing one&#8217;s environmental footprint, these practices also appeal to green-minded consumers.<\/span><\/p><p><span style=\"font-weight: 400;\">Eco-Friendly Products: Another way that could well work while building a green image is offering eco-friendly products or services. There are products where SMEs could use sustainable materials, reduce packaging, and make sure of either biodegradability or recyclability of the product.<\/span><\/p><p><span style=\"font-weight: 400;\">Corporate social responsibility: Embrace or sponsor corporate social responsibility through issues that touch on the environmental aspect; this will make the SMEs look green. In this regard, SMEs can engage in or support the following environmental activities: tree planting drive, clean-up campaign, and information drive.<\/span><\/p><p><span style=\"font-weight: 400;\">Communication and Transparency: The business should be clear and transparent about the sustainable practices and achievements. This is where SMEs should communicate their green efforts, right from their websites and social media to marketing materials. Of course, certifications from recognized environmental organizations add to the credibility of business efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Benefits of Visibility and Green Image<\/span><\/p><p><span style=\"font-weight: 400;\">Both benefits of enhanced visibility and green image work in collaboration with each other. They help an SME attract most of the customers, including the new category of customers\u2014environmentally conscious customers. They also ensure the brand loyalty and retention of customers as one likes to be associated with people or organizations that share the same page as them.<\/span><\/p><p><span style=\"font-weight: 400;\">Further, good visibility and a green image encourage word-of-mouth and free media publicity, promoting the reputation and credibility of a company. All these, in the long run, result in growth and profitability. Hence, with no doubt, visibility and a green image are assets in today&#8217;s market for SMEs. Indeed, visibility and environmental image are added values that should allow SMEs to compete under a competitive environment. Strategically improving online visibility, together with commitment to its sustainable efforts, will allow SMEs to engage and retain their customers, therefore creating success in the other important aspects of their business in the long term.<\/span><\/p><p><span style=\"font-weight: 400;\">If want to know more about Visibility and Green Image you can visit our <\/span><a href=\"https:\/\/green-element.eu\/index.php\/work-packages\/\"><span style=\"font-weight: 400;\">e-Handbook<\/span><\/a><span style=\"font-weight: 400;\"> and learn more ways to boost your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">References:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.cambridge.org\/core\/journals\/business-ethics-quarterly\"><span style=\"font-weight: 400;\">https:\/\/www.cambridge.org\/core\/journals\/business-ethics-quarterly<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/rachelandreago.com\/transparency-in-business\/\"><span style=\"font-weight: 400;\">https:\/\/rachelandreago.com\/transparency-in-business\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f9ea44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f9ea44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6dc809b\" data-id=\"6dc809b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef2c47d elementor-widget elementor-widget-spacer\" data-id=\"ef2c47d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbdce2b elementor-widget elementor-widget-image\" data-id=\"dbdce2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"63\" src=\"https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-300x63.jpg\" class=\"attachment-medium size-medium wp-image-80\" alt=\"\" srcset=\"https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-300x63.jpg 300w, https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-1024x215.jpg 1024w, https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-768x161.jpg 768w, https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-1536x322.jpg 1536w, https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-2048x430.jpg 2048w, https:\/\/green-element.eu\/wp-content\/uploads\/2023\/07\/EN-Co-funded-by-the-EU_PANTONE-1-720x151.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0c2c7 elementor-widget elementor-widget-text-editor\" data-id=\"0a0c2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Funded by the European Union. 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